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Michigan State University


Marketing Research at the Cutting Edge


The Eli Broad College of Business at Michigan State University (MSU) prides itself on blazing the trail in research, problem solving, and collaboration in a broad range of business sectors.

The Master of Science in Marketing Research (MSMR) program is an embodiment of these values as it provides aspiring marketers or mid-career professionals with specialized skills only offered by a handful of graduate programs nationwide.

Certified Excellence

For 2017, TFE Times ranked the MSMR program #1 among the “Top US Master’s Programs in Marketing Research” and #7 among the “Top US Marketing Master’s Programs.” In 2016, TFE Times ranked the MSMR program in the “Top 10 US Marketing Programs.”

The context of the MSMR program makes it all the stronger. With nearly 8,000 students, the AACSB-accredited Broad College is one of the largest business schools in the country and is consistently ranked amongst the top business programs. MSU is a top research university, boasting academic excellence amid an energetic campus filled with athletes, academics, and student leaders.


MSMR Program Details at a Glance

  • Graduates in 2015 saw a 100% job placement rate, demonstrating the program’s design for student success.
  • A cohort model for full-time students creates a peer group of 25 students each year.
  • Students may participate in paid summer internships or in real-world marketing research and consulting projects with real clients.
  • Students interact with leaders in marketing research including senior-level executives at the country’s leading marketing research firms, corporations, and strategic leadership organizations.
  • The MSMR faculty members come from either academia or marketing research practice. Those on the academic side all have doctorate degrees in marketing, experience as marketing research consultants, and contribute to leading marketing research and academic journals. Those from marketing research industry are a very distinguished group of practitioners, with years of experience leading research organizations.
  • The degree is offered both as a full-time, one-year program and as a 19-month, online program.

Prepared for Career Success

A Broad MSMR degree provides students with invaluable preparation for a wide range of excellent career opportunities, be it with corporations, strategic consulting organizations, advertising agencies, and/or marketing research firms. Courses range from hard skills in analysis software tools to consumer insights and decision making.

See for yourself! Check out these video testimonials highlighting some graduates and faculty who have launched their successful careers through the MSMR program.

Enroll in Broad’s MSMR program and become part an industry whose job needs are forecasted to grow 32% through 2022! Become part of the next generation of business and marketing leaders!

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